Adidas joins Corona as B430 sponsor

Adidas and Corona have signed up as sponsors of the third season of Channel V’s youth-targeted travel and adventure show B430.

The announcement:

29 March 2011:  Multi Channel Network today announced adidas and Corona as integrated sponsors of the third season of Channel V’s highly popular globe-trotting local production, B430.  Adidas is a first-time sponsor of the program, and Corona has been a sponsor the program across all three seasons.

Back on Channel V from 31 March at 5:00pm, the eight-episode series goes around the world and across Australia showcasing some of the best working holiday destinations on the planet and uncovering new experiences young people should try before they turn 30.