Adland salaries are slipping. Here’s how to increase yours
Marketers have received a reality check this week, with a new industry guide revealing salaries paid across the industry.
The data revealed the sector is gradually returning to its pre-pandemic salary benchmark, and puffed-up remunerations caused by a talent shortage in the past few years are deflating.
Kahli Fenn, general manager of specialist recruitment agency iknowho that conducted the survey, said marketers can expect a bit more stagnation in salaries in the next 12 months.
“Trust that it’s in a company’s interest to keep talented people”
Logic versus reality often differ. It’s hard to keep talented people when you don’t want to promote from within…
1. It’s much more costly for a company to replace an employee than to retrain a new one. However, if you go too far above what they perceive you to be worth, they’ll likely grant you the raise then actively seek to replace you.
2. $5-10k in our business is nothing. You probably make more than that for them in overtime in a month.
3. Talk about career progression and what you can add first, money second. People who just ask for more money without adding value gripe managers to no end.