Adland shouldn’t discount the woman who was mistaken for a washing machine

Eight months ago, Take 5 editor-in-chief Paul Merrill launched a ‘Bumper Monthly’ edition of his weekly title. New Roy Morgan figures released last week revealed it has become the sixth most-read magazine at Australia’s newsstands. But according to Merrill, it’s a readership that few people know exists.

When Take 5 interviewed Linda, a 55-year-old real estate manager from just outside Adelaide, a gynaecologist had just mistaken her for a washing machine.

Later, Mel, 58, told us how she’d helpfully spiked her son’s Milo with Viagra just as he left for a romantic date.

Then just a few weeks ago, Tonia talked us through how she’s bought a $1.45 knife from a hardware store and then cut out her own breast implants.

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