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Adland’s obsession with image is hurting the industry, warns WPP boss Sorrell

March 4, 2017 1:27

The boss of the world’s largest communications holding group WPP has warned that agencies are chasing new business at any cost, just to generate positive trade press headlines.

Sorrell: “Image in trade magazines is crucial to many”

The comments from WPP’s CEO Sir Martin Sorrell came as the company announced record breaking numbers in its global financial results for 2016. In the outlook section of the report, he warned:

“Competition is fierce and as image in trade magazines, in particular, is crucial to many, account wins at any cost are paramount.

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Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics
Advertising Grey Media Sir Martin Sorrell STW Communications WPP
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