ADMA announces Obama adviser as keynote speaker

The Association for Data-driven Marketing and Advertising has an President Obama’s former Chief Scientist will speak at the ADMA Forum later this year.

The announcement:

The Association for Data-driven Marketing and Advertising (ADMA) today announced the ADMA Forum is going global this year, and that it has secured its first four international speakers, including President Obama’s former Chief Scientist (data/analytics) from the Obama for America 2012 campaign.

“Obama 2012 was the most data-driven marketing campaign ever undertaken,” said Jodie Sangster, ADMA CEO. “We are delighted to have Rayid Ghani, the person responsible for the campaign data, coming over from the United States for ADMA Global Forum and imparting his knowledge to Australian businesses.”