ADMA to launch CxO Club for senior executives

Senior executives are to get their own club within the Association of Data Driven Marketing and Advertising (ADMA).

The invitation-only CxO Club has been formed to provide a networking hub for chief marketing, analytics and creative officers and to “share successes, challenges and knowledge”.

It will launch in Sydney on Wednesday and expand to Melbourne, Perth and Brisbane next year.

“ADMA has recognised a need to bring senior executives together in an exclusive environment to create a valuable network and facilitate relationship building and knowledge-sharing,” chief executive Jodie Sangster said.