Exclusive: ADMA revises group buying code of practice

Australia’s leading group buyers will today announce a revised industry Code of Practice in a move designed to help restore consumer confidence in the sector.

The new code, to be announced later this Friday by the Association of Data Driven Marketing and Advertising (ADMA), includes a number of changes including: spot checks by the industry regulator, tighter controls over the sale of vouchers, improved complaints handling procedures and specified response and complaint handling times.

“Generally a self-regulatory code is complaint driven and so you wait for a complaint to come in and then you deal with it,” Jodie Sangster, CEO of ADMA told Encore.

“That often means you are trying to resolve the issue after the horse has bolted. This code means we can go out and check things so those backend complaints don’t happen.”