ADMA widens membership, stepping into AMI’s territory
ADMA CEO Andrea Martens: "Individuals... are looking for support"
The Association for Data-Driven Marketing and Advertising (ADMA) has opened its doors to individual members, putting it in direct competition with fellow industry body the Australian Marketing Institute (AMI).
Founded as the Direct Marketing Association of Australia, ADMA had offered only corporate membership since its inception in 1966. That changed last night, when the organisation officially opened its membership to individual marketers for an annual fee of $495.
Speaking to Mumbrella about the decision, ADMA CEO Andrea Martens said there were a “few factors” at play.
