AdNews resigns from audit body after 10% drop in previous figures
AdNews has resigned its membership of the Audit Bureau of Circulation and will move to measurement by the Circulation Audits Board, which does not require paid sales.
The industry fortnightly made the announcement two days before its current paid circulation would have had to be revealed to the industry if it had remained an ABC member.
In the last set of ABC numbers six months ago, AdNews’ circulation fell by 10.1%, to just over the 5,000 mark. At the time, when AdNews published its wallchart of ABC magazine figures it deleted itself from the list.
It is now likely that no data on AdNews’ current circulation will be available until towards the end of the year. In an announcement today signalling that AdNews is moving to a mixture of paid and free circulation, the paper said:
yawn
“If a tree falls in a forest and no one is around to hear it, does it make a sound?”
The readership of those two publications is so small, they are becoming more inconsequential by the day.
We get one Adnews delivered to our office of about 50 people.
Still, nobody reads it. It’s crap.