Adobe announces new APAC general manager

July 3, 2024 2:04

Adobe has announced the appointment of a new general manager for the APAC region.

Keith Eadie, who has been at Adobe for over seven years, will now lead the business across the region, reporting to Stephen Frieder, chief revenue officer, Adobe Enterprise.

Eadie joined Adobe in 2017 in California through the acquisition of TubeMogul, where he was CMO and strategy officer. He took up a role as VP, revenue and partnerships, for the business’ advertising offering.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

Adobe Adobe APAC Keith Eadie Stephen Frieder

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Adobe announces new APAC general manager

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