Adobe appoints Edelman PR

Software company Adobe has appointed Edelman as its PR and and social agency for Australia and New Zealand.

The announcement:

After an extensive competitive pitching process, Edelman has been appointed as the public relations and social agency of record for Adobe in Australia and New Zealand. Edelman will assist Adobe with brand building and thought leadership programs across its digital media, digital publishing and digital marketing business.

Announcing the partnership, Suzie Brady, communications manager for Adobe Australia and New Zealand, said, “We were looking for a partner with a focus on digital who understood our business and could take our brand to the next level. Edelman clearly stood out with their integrated strategic approach and demonstrated digital capabilities with their real-time creative newsroom content storytelling platform that aligned with our brand.”