Adrian Farouk takes on second Publicis CEO position, adding Epsilon to remit
Chief executive of Publicis Groupe’s Digitas, Adrian Farouk, has expanded his remit to take on a second CEO position at the group’s data tech platform business, Epsilon.
Farouk takes charge of the data platform – which Publicis acquired last year for US$3.95bn – immediately, leading teams in both Sydney and Melbourne.
The business is built on the Epsilon People Cloud platform, which enables marketers to “predict, activate and prove measurable business outcomes with award-winning data and technology that is underpinned by powerful AI”, as Publicis explains, turbocharging the holding company’s “creative, media, data and technology capabilities”.
A worthy effort, but the fact it’s a Telstra branded message means you’ve already lost most of your sceptical audience.