Ads from the weekend: Lynx, Pepsi Max, Lee Cooper for Big W, Holden, RAC WA, Volvo

Miranda Ward

March 3, 2014 12:13

Unilever’s Super Bowl commercial for men’s personal care brand Axe ‘Make love not war’ has been rebadged for Lynx and has started to appear on Australian television screens to push the brand’s ‘Peace’ product.

https://www.youtube.com/watch?v=YBrX7fBkjv8

The ad, created by BBH London, travels the world to various areas of conflict – the Middle East and North Korea – and depicts scenes poised to erupt in violence only to reveal a celebration of wives as soldiers put down their weapons and embrace their loved ones.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.