F.Y.I.

Adshel to sell 7-Eleven and DFO ad panels

June 27, 2011 11:36

In a partnership with Phoneix Outdoor, Adshel has acquired the exclusive rights to sell the advertising panels for convenience store 7-Eleven and shopping centre Direct Factory Outlet (DFO).

The announcement:

Monday June 27, 2011 –

Adshel has acquired exclusive rights to sell 7-Eleven and DFO advertising panels by entering into a partnership agreement with Phoenix Outdoor. The network adds to Adshel’s already extensive path–to–purchase coverage, allowing advertisers to augment their street furniture buy with prominent point-of-purchase positioning in some of Australia’s leading retail and convenience locations. The rights to the contract were previously held by TorchMedia.

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