Adstream launches media data service

Adstream has launched a new service aimed at lightening the administration involved media bookings.  

The announcement:

adstream, Australia’s leading advertising distribution and workflow specialist, today launched the world’s first service that manages and disseminates booking data from multiple publishers to advertising agencies.

Medialink ensures that everyone involved in booking, creating, delivering and managing print ads can share important media information such as size, colour and other specifications. It also serves as a continuum from the publisher through media agency to creative agency, minus the need to double or even triple handle.