Adstream moves on Dubsat with goal of bringing scale to sector

In a move that consolidates the delivery of advertising creative across print, radio TV and online, Adstream has signed agreement to take over Omnilab Media’s rival offering, Dubsat.

adstreamThe move is aimed at bringing scale to the sector, although it still awaits regulatory approval.

Dubsat offers a number of services including Mediapro, Mediafront, Adsend, Adgate and Mediaportal.

Both Adstream and Dubsat were early pioneers in changing the logistics of handling creative, shifting the service to a digital and satellite program that allowed agencies to transmit creative instantaneously to broadcasters and publishers, rather than sending tapes and proofs through couriers and other methods that would often take days.

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