Advertisers in breach of Ad Standards again over non-official sponsored Instagram content

Kalila Welch

August 17, 2022 4:37

SHEIN and Global Ballooning Australia are the latest advertisers to be found in breach of Ad Standards for Instagram posts they claim were not official partnerships.

For Global Ballooning Australia, the case unfolded with familiarity. Instagram influencer, @emmylou_loves was gifted two tickets for a hot air balloon experience by the business, which she used, along with two tickets purchased herself, to take her three children on a hot air balloon ride. Posting a picture of the experience to her Instagram, she captioned the post “My goodness, what a beautiful experience. @globalballooningaustralia #emmylouloves”.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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