Advertising spending jumped in February with outdoor and radio the big winners says SMI

Tim Burrowes

April 4, 2018 3:17

Advertising spend by media agencies has seen a dramatic improvement in most key categories, new data from Standard Media Index suggests.

According to SMI, February saw ad spend grow by a “stellar” 7.6% compared to the same month in 2017. By contrast, January had been down by 8.1% year on year.

SMI’s data covers spending on behalf of brands by media agencies and does not cover advertising bought directly by clients.

The out of home sector fared best, with a 29.1% growth for February, year on year.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.