Advertising Standards Board rules against plastic surgery clinic billboard for the second time
A billboard ad for plastic surgery clinic Enhance Clinic has again been banned by the Advertising Standards Board (ASB) with the ad watchdog ruling it “did not treat the issue of sex, sexuality and nudity with sensitivity to the relevant audience”.
Featuring an image of a naked woman, with her hand resting over her groin with the area covered by a love heart, the words “Enhance Clinic” are written across the top of the image, covering the woman’s nipples. The ad’s remaining text lists the procedures available at the clinic.
The complaint follows on from an earlier version of the billboard being ruled against by the ASB in 2011 with the clinic modifying it by placing the love heart over the groin area.
A complaint made to the board read: “I feel the ad is bordering on pornographic. Just because a nipple is covered doesn’t mean the breast is covered. And the hand only just covers the pubic area. It is rude, offensive, degrading, a distraction to people driving and not something young eyes should be viewing. There is no need to have so much nudity.”
