Advice for the media industry from a P-plate practitioner

In a competition-winning essay for the University of NSW PR and advertising student Jonny Hurn looks at how the media world has transformed in front of him, and how he sees it panning out.

“Hello World” prints across a blank window on a Windows 95 computer tucked into the corner of my parents’ bedroom.

I wonder what else I can make it say. I also wonder which world it’s actually saying “hello” to given that I was born into one my parents could never imagine.

The stretch of a dial-up modem. Having my favourite game on a floppy disk. Watching my father reading the newspaper. Incredibly enough, these things have become retro now, as humanity reaches constantly for whatever comes next.