‘Advocate OOH’ company Wrappr launches campaign measurement tool with Nielsen
Out-of-home (OOH) provider Wrappr has launched a campaign measurement and attribution technology, LIFT, powered an opt-in mobile location database in partnership with Nielsen.
LIFT allows brands to track key metrics (such as foot traffic, awareness, consideration and purchase intent) among exposed audiences and unexposed control audiences, allowing companies to further fine-tune their ad spends.
