Aegis ‘in advanced talks’ to buy Mitchells

Aegis – parent company of Carat and Vizeum – is in advanced talks to buy Australia’s biggest media buying operatiion Mitchell Communication Group, Sky News has reported.

The UK-based City editor of Sky News Mark Kleinman wrote:

“The media buying group Aegis is in advanced talks to buy an Australian rival for about £200m ($350m) in a move expected to enhance its exposure to fast-growing Asian economies.

“I’ve learnt that Aegis’s new chief executive, Jerry Buhlmann, plans to announce the acquisition of Mitchell Communication Group in the next 48 hours, although the exact details are yet to be finalised.

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