Aegis Media launches innovation unit Jumptank, hires Justin Baird from Google
Media buying group Aegis has launched a business unit designed to drive innovation within the group.
Jumptank will service the clients of Aegis agencies Mitchells, Carat, MPG and the newly relaunched Vizeum, as well as the agencies themselves, with advice on products, technology, client service, campaign activity and pitching.
The unit will be run by Kristian Barnes, who was formerly group MD of MPG and Media Contacts and is the founder and owner of YoungGuns, as chief commercial officer.
A major new signing for Jumptank is Justin Baird, who joins as group innovation director from Google, where he held the role of innovationist.
Great move by Aegis, and a real coup to get Justin on board – well done…
With such a great cast of very talented people – their first project could be coming up with a better name… Jumptank ? Please.
Innovangelism at its best.
So what is this innovation? Seems like they could have a lot to do. Is it content? Is it innvoation through scented paper? I just dont quite understand what they will do?
@Nat
I did a search online and Aegis has a Jumptank group in the USA. Based on what I read on that site it looks like innovation is about taking existing ideas and rebranding them as your own. Take a look for yourself: http://jumptank.com .
I hope they will start by painting over the ‘yoof’ style grafitti background.