Aerogard’s ‘paedo’ in Speedos; and Jeep’s crossdressing dog

aerogard paedophileIf ever you needed reminding of the tough job the Ad Standards Board faces, it’s nicely encapsulated in this demented complaint about the “Summer Lovin'” ad for Aerogard.

While this Euro RSCG work for Reckitt Benckiser deserves condemnation for crimes against music, the following is perhaps a tad less deserved.

“One of the characters a man wearing very very brief red bathers is wiggling his hips to the music but very suggestively – next to him is a young lad who is obviously looking pretty disgusted – the camera pans in on this man and the boy as the man turns and passes a plate of food to him. We always cringe when we see it – it is so suggestive and looks like the man is a paedophile trying to attract the boy.”

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.