Affinity repositions as a growth accelerator

Affinity has updated its brand positioning to be recognised as a Growth Accelerator following two years of strategic development.

The company has repositioned to better reflect its commitment to driving growth at a business level for its clients.

Affinity group CEO Luke Brown said: “Over the years of honing our data and business-centric approach, we have developed the ability to clearly see every business not as they are, but what they can be.

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