Affinity wins full service account for fintech startup Joust
Affinity has won the full service account for home loan startup Joust following a competitive pitch.
The agency will take charge of strategy, branding, creative, media, CRM and performance, using its model that combines science and technology.
The fintech marketplace was founded in 2016, acting as a reverse-bid auction marketplace where lenders bid back and forth for the borrower’s business, until the lowest bid is reached.
