AFL fans to see live player data in stadiums in Telstra Tracker deal

April 20, 2018 9:20

AFL spectators at Melbourne’s Etihad Stadium and the MCG will be able to see real time player data on in-stadium LED signage,

In a deal between Telstra, Champion Data and Dentsu Aegis Network sports and MKTG, fans will see how fast and how far players are running throughout the game. Previously the data that has previously only been available via the AFL app and on the Channel 7 broadcast.

Matt Connell, national managing director of MKTG, said in a media statement: “As a business dedicated to ‘making the moment mean more’, we jumped at the opportunity to work with Telstra and Champion Data to integrate live data from the match. For Telstra, it provides a meaningful brand alignment, and it takes Champion Data into another realm, ultimately improving the fan experience.”

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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