AFL focus on individuals with a love for footy in campaign for Multicultural Round
The AFL is promoting its Multicultural Round with a campaign celebrating the many cultures who share a common passion for football.
Created by GPY&R, the campaign focuses on multicultural members of the community with a shared love for the game.
The three ads feature three fans from different backgrounds and different ages, with the first featuring Dilpreet, a young Indian man, who one day hopes to be drafted. In the spot, he talks about his first game of football and how he thought a mouthguard was a helmet.
Some sports ads (of any code) that don’t rely just upon elite players trying to act. Good move.