AFL Media searches for executive to sell production services to advertisers, ‘We don’t see ourselves as a rival to ad agencies’

AFL Media, the powerful content arm of the Australian Football League, is looking to recruit an advertising executive to sell its production services to clients outside of the AFL.

Sam Walch, CEO of AFL Media, told Mumbrella that he had drawn up a shortlist and an appointment would be made within the next few months.

“We’re shamelessly looking to recruit a commercial director with an advertising background. That person will be working with ad agencies and advertisers on content projects,” he said.

AFL Media is a centralised news service which runs AFL Films, prints the Footy Record and publishes the AFL website, afl.com.au. It was founded at the start of the year, has around 100 full-time staff, including 22 journalists, and now offers print, video and digital production services.