AFL re-signs influencer marketing agency after successful 2024 campaign

October 9, 2024 10:04

The AFL has extended its partnership with marketing and creative agency Underscore following a successful 2024 season, Mumbrella can reveal.

The agency’s full-service influencer and creator department was brought on board for the 2024 season to drive attendance for the AFL’s opening round in NSW and QLD and build an audience outside of Victoria.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.