AFL features a new CEO to promote its Sunday Funday family games

April 10, 2018 5:04

The AFL has used an unexpected new CEO, a child, to front its latest ‘Don’t Believe in Never’ spot to promote its Sunday Funday family matches.

Created by Clemenger BBDO Melbourne, the 30 second spot opens with the child saying “I bet you never thought you would see a kid running the AFL, well it’s happened”.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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1 COMMENTS

Summer Burke 12 Apr 18

Omg little keeley did sooooooo well in the video she is so amazing and talented (I’m not bias because she is my cousin this is my honest opinion)

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AFL features a new CEO to promote its Sunday Funday family games

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