AFL star Max Gawn stars in launch of Di Di’s seven-seat ‘Max’ service
AFL star Max Gawn features in a new campaign from ride share challenger Di Di, as it launches its seven-seater ‘Max’ service.
To launch the service, Di Di is running a promotion in which users whose names include ‘Max’ – including Gawn – get a free ride to the value of $30.
The campaign shows a group of Maximuses dressed in Viking outfits taking advantage of the discount to travel together.