AFLW reveals ‘GenW’ brand positioning and showcases the sport’s diverse fan base

January 22, 2019 11:37

AFL’s women’s league, AFLW, has revealed its new brand positioning ‘GenW’.

The campaign, created by Clemenger BBDO Melbourne, also aims to showcase the diverse group of people who make up the sport’s fan base.

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Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

AFL AFLW Clemenger BBDO Melbourne GenW

1 COMMENTS

Leonie 22 Jan 19

Love it!

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