After years in ad tech, here’s why my next role wasn’t in adland
After AdRoll cut back its Australian operations, marketing director Cat Prestipino found herself wondering what to do next. After years in ad tech, she realised it was finally time to step outside the world of advertising.
I know. Everyone expected me to show up somewhere in adland.
It seemed really odd to me how surprised the industry was that I hadn’t joined another ad tech or martech. It was the first question that both journalists asked in the interviews I gave. I’d realised quite early on in my job hunt that I wouldn’t be joining another adtech or martech. I’d grieved at the time and ultimately, moved on.
AdRoll’s Sydney offices
A huge loss for AdLand! Cat is the best marketer tech – super smart, dedicated, hard working and a lot of fun. Good luck in the new gig!