Afterpay appoints new media partner: ‘We look forward to forming a long-standing relationship’

Following a comprehensive two-month tender process, Afterpay has announced a new media partner for Australia and New Zealand, Mumbrella can exclusively reveal.

Mumbrella can confirm that the Australian-founded buy now, pay later business has appointed independent agency Kaimera to lead its ANZ media buying strategy.

It was first revealed by Mumbrella in February that Afterpay’s media account had gone to pitch; IPG Mediabrands agency, Initiative, was the incumbent on the account after first being appointed in July 2021.