Agencies and AI: A look back at SXSW 2023
With SXSW 2024 almost upon us, Reece Ryan, executive creative director at Hardhat, looks back to last year’s festival to understand how AI felt then, versus now. Have we made peace with the machine or is the machine about to eat us agency-folk alive?
March 2023 felt like we were standing on the precipice of wholesale AI change – the fear of the unknown was palpable. And rightly so. I have likened it to watching my first episode of Black Mirror with a room full of futurists screaming, this is legit! It was a psychedelic Web3.0 Metaverse rabbit hole that engulfed me.
From an attendee standpoint, I can quantify my experience in 2 parts:
