How agencies can build offerings against the consultancies which are ‘gobbling up’ agencies

Agencies need to fill gaps around business and technology in order to provide an end-to-end offering like the consultancies which are “gobbling up” agencies, the director of research and insights at SapientRazorfish’s Washington DC office has said.

Speaking to an audience at Mumbrella360’s session on digital transformation, Hilding Anderson said agencies need to grow skills in areas such as organisational design and minimum viable product analysis, to build their ‘back stage’ offering and provide an end-to-end solution like consultancies.

Hilding Anderson: “There is a gap a lot of agencies have around the business and technology orientation”