Agency bosses to share thinking on the new shape of their teams at CommsCon

Tim Burrowes

March 10, 2014 6:40

Agency leaders at next week’s CommsCon conference are to share their thinking on changing structures as they react to developments in how brands tell their stories.

The session will see bosses of larger agencies discuss how they have moved away from a traditional hierarchy of account directors appointed to brands with an account manager and account execs underneath them, to a structure closer to the creative agency model of strategy and creative leaders across the whole business.

The panel will also discuss how changes in the industry will affect the career route of the next generation of PR talent, and what skills will actually be needed.

CommsCon, aimed at PR and communications professionals, is organised by Mumbrella’s parent company Focal Attractions. It takes place next Thursday March 20.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.