Agency bosses to debate ‘bottom feeders’ at Mumbrella360

360 agency relationshipsmUmBRELLA360logo 2012The constantly accelerating process of the commoditisation of the communications industry through ever tighter procurement processes is to be scrutinised at Mumbrella360.

The session – titled “Beware The Bottom Feeders: client-agency remuneration” was proposed by Robert Morgan, executive chairman of Clemenger Group, who will be among the panellists.

Also on the panel are Tom Moult, executive chairman of Ogilvy Australia, Peter Horgan, CEO of media agency OMD and outspoken marketer David May, chief marketing officer of iSelect.

The final panelist is Darren Woolley, managing director of agency relationship specialist Trinity P3.

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