Agency gifts: the good, the bad and goldfish

In this anonymous guest post, a media agency has some advice for media owners on the sort of gifts they like – and do not like – to receive.

I came into work on Sunday to discover the result of a media owner’s promo gift gone wrong – a dead gold fish.

On the side of the bowl containing said dead fish was written: ‘Be the big fish in a small pond and come test the water’. Not a good look for Advantage SA, which is trying to promote South Australia as an attractive place to advertise.

We get a deluge of gifts this time of year, although not all smell quite as bad. As agency folk, we are forever grateful for the generosity of media owners. But here are some helpful tips on what we see as the good, the bad and the useless corporate gifts.

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