Agency hires first social media director – and announces it on Twitter

Tim Burrowes

February 12, 2009 9:30

Mumbrella can reveal that Amnesia, part of the global Avenue A |Razorfish network, has become Australia’s first major digital agency to hire a social media director – and true to the medium, it announced it in a Twitter message.

Ian Lyons, currently the Communications Director of online research firm Pure Profile, will join the Microsoft-owned company in ten days’ time.

How Lyons' appointment was announced

He told Mumbrella: “It’s a really exciting opportunity.”

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.