Agency to tackle massive waste in events industry

Katerina Grant, the founder of brand experience agency The World Of, has launched a second agency designed to reduce the waste and environmental impact of the events and experiential industry.

Called Unend, the new agency hopes to shift the industry towards a more sustainable, circular practice.

Headquartered in Sydney, Unend will work alongside brands, agencies, organisers, and suppliers to try and achieve a hefty goal — “eliminate waste, reduce emissions, and build a socially equitable world”.