Agent99 PR appointed to two Hunter Valley Wine organisations

PR company Agent99 Public Relations has been appointed to two Hunter Valley-based organisations. The agency will look after campaigns for both the Hunter Valley Wine Country Tourism and the Hunter Valley Wine Industry Association.

The announcement:

Agent99 Public Relations has secured a double win as it takes on two of the biggest power players in the Hunter Valley region. The boutique PR agency continues to carve out its position of Australia’s leading specialist for the Hunter Valley Region as it adds new campaigns for Hunter Valley Wine Country Tourism (HVWCT) and Hunter Valley Wine Industry Association (HVWIA) to its growing portfolio.

Agent99 will roll out an all-inclusive creative campaign for HVWCT in a strategic effort to build on the change in perception of the iconic region. The campaign will see the agency deliver media relations initiatives with the objective of promoting a little known experience and creating a fresh outlook on brand advocacy for the Hunter Valley.