Agent99 strengthens hold in Hunter Valley
Agent99 Public Relations will strengthen its hold in the Hunter Valley after winning a partnership with Broke Forwich Wine and Tourism Association.
The announcement:
Independent agency Agent99 Public Relations is proud to announce that it has won a recent pitch for Broke Fordwich Wine and Tourism Association, extending the agency’s stronghold on the Hunter Valley Region.
Agent99 PR, in partnership with ‘The Style Group’, an events and production company, is set to roll out a strategic PR and marketing plan to raise the profile of Broke Fordwich, known as the tranquil side of the Hunter Valley.
The focus of the campaign for Agent99 PR will be to execute two PR programs promoting key events ‘A Little Bit of Italy in Broke’ in April, and ‘Spirit of the Vine’ which is to be held in October of this year.
“We chose to work with Agent99 after a competitive pitch that was both polished and flawlessly aligned with our philosophy on results. The agency’s track record in the Hunter Valley region is remarkable. Combine this with Agent99’s enterprising approach to strategy, and they were the natural choice,” said President of the Broke Fordwich Wine and Tourism Association, Eden Anthony.
Along with the ‘The Style Group’, the team will design and implement an integrated campaign, combining publicity, social media, CRM and high end event delivery.
The partnership was launched at an event hosted in the region on Saturday 16th March at Nightingale Wines and was a remarkable success. It engaged a notable line up of guests including the Mayor of Singleton John Martin, restaurateurs, winemakers and hoteliers from the area.
Sharon Zeev Poole, Director of Agent99 PR, said: “The Broke Fordwich area is a little known sub regional gem in the Hunter Valley. We are looking forward to collaborating with a specialized team of professionals to share the charm and unique character of the area and increase visitation and awareness, particularly within the Sydney based market.”
The marketing partnership is being supported by Xstrata Coal Bulga.
Source: Agent99 press release.
