AHM hands creative and comms duties to TBWA
Kiefer Casamore of TBWA Melbourne
Australian health insurer AHM (styled “ahm”) has handed over creative duties to TBWA following a pitch earlier this year.
The deal, which includes social media and public relations, marks the end of the Medibank-owned insurance firm’s five-year partnership with The Monkeys, almost a year after the agency officially merged with Droga5.
AHM, which was one of the Medibank brands affected by a widespread cyber security hack in 2022, is said to have chosen TBWA to bring “a Gen Z creative lens” to the company.
