AI agency Cuttable nabs Ogilvy’s head of strategy and planning

January 15, 2025 11:56

Melbourne-based AI advertising agency Cuttable has nabbed Paul Arena, former Ogilvy Australia head of strategy and planning, as its new head of strategy.

Arena joins the growing agency with nearly 20 years of experience in the industry, including at TBWA and BWM Isobar, where he worked with leading clients such as Cadbury, AAMI, the Matildas, Toyota, Kmart, and ANZ.

In his new role, he will lead strategy to ensure Cuttable’s AI deliver sharper recommendations, more impactful creative, and a deeper level of strategic precision.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.