AI-based martech platform EternityX expands to Australia
Artificial Intelligence (AI) marketing technology business EternityX is opening its first office in Australia, with digital tech organisation Allegiant Media appointed to launch the brand locally.
EternityX is an omni-channel marketing platform which delivers real-time insights into consumer behaviour in China, and its Australian branch will focus on connecting brands and consumers through cross-border, cross-culture e-commerce and service offering initiatives.
Its focus will include advanced education between China and Australia, which Allegiant Media has experience in, particularly in assisting advertisers and agencies to connect with Chinese-speaking audiences in Australia.
