‘AI has the potential to turn this age-old problem into a modern-age monster’: Crikey unveils ‘Bullsh*t’O’Meter’ to highlight issues of AI-generated journalism
DDB Melbourne and Pow Wow Solutions have developed an AI tool for independent news organisation Crikey, accelerating the ‘bullshit-ification’ of the global media landscape by enabling users to polarise the news using artificial intelligence.
Having closely covered developments in artificial intelligence, Crikey has seen the epidemic of misinformation and ‘fake news’, and believes AI-powered journalism has the potential to worsen the situation.
According to the organisation, large language models (LLMs) “produce bullshit… when it frequently and confidently tells lies”. Even when AI tells the truth, according to Crikey, its answers still have built-in biases.
