AI isn’t coming for advertising – glasses are
Former group creative director at M+C Saatchi Andy Flemming on the future of, well, everything.
A prototype of Meta's Orion AR glasses
Yes, advertising is changing. Fast. AI looks unstoppable and Japanese kids in their basements are now making in hours what directors used to make in months. ChatGPT can write ok copy and I once called a famous executive creative director and amusingly spoke to him in his own voice. It’s here. It’s crazy. But AI isn’t the destroyer of worlds every terrifying Linkedin post says it is.
Glasses are.
Yes. Glasses. They’re going to change our world within four years.
As a colossal geek (with the dubious honour of once being ranked number one in the world on Assassin’s Creed), I spend an inordinate amount of time digging through obscure tech posts and patents. For fun. And what I found is that the future of advertising, the future of everything is there.
