AI vs humans: Choosing sides
In this Best Of The Week (BotW) column, publisher Tim Burrowes lays out the reasons for Mumbrella’s humans-only writing policy. To get Best Of The Week delivered to your inbox every Saturday morning, subscribe to Mumbrella’s daily newsletter.
Yes, this image was generated by AI -- the humans-only policy only applies to our writing (Midjourney)
During my long summer break, which you may recall I wrote about in the last BotW, I was (as I often am) plagued by doubt.
This time, it was over AI. During that break, a couple of our competitors talked about how they were now using AI as part of their journalism.
Vinyl Group, owner of Mediaweek, boasted in its January 20 ASX update that it has “incorporated some new AI publishing tools directly into workflows, and the company is on track to 10x content output.”
The same day, Mi3’s newly promoted publisher Nadia Cameron told readers that the masthead’s use of AI to rewrite press releases as news stories (accompanied by haikus) will be accelerated. Or as she more delicately put it: “We’ve made the decision to integrate our two-year-old standalone transactional news service with our core Mi3 masthead content offering and newsletter services.”
